Independent artists have more opportunities than ever before to launch their careers without the backing of the majors or a big budget. Here we share ways to promote your music independently in the modern landscape.
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Tuesday, January 24th
1. Sign up for artists’ services
Most of the biggest music streaming services have platforms built specifically for artists. So if you’re releasing music, signing up is a no-brainer.
These services will allow you to access various features and benefits within the platform exclusively reserved for artists using and releasing music.
2. Build a website & mailing list
Creating a slick, professional website as a base for your online presence is vital, but perhaps even more important is building an extensive & dedicated mailing list.
Your website should include links to your music, bios, images, and tour dates, but make sure to include a mailing list sign up form. Email marketing offers direct access to the inboxes of people most likely to engage with your music.
3. Develop an engaging social presence
The power of a good social media marketing strategy is no secret. Developing and maintaining a consistent, interesting, and engaging presence across Instagram, Twitter, TikTok, and Facebook is critical for your success.
Also, keep your profile handles consistent to make things easier for people searching for you online.
4. Get playlisted
You can’t afford to ignore streaming and playlisting. Playlists across Spotify, Apple Music, Deezer, and other platforms reach hundreds of millions of listeners across the globe, racking up billions of streams. Getting your track into a popular playlist can help you rack up thousands of streams.
This article is a re-post, with minor modifications, of “Music promotion tips and resources for independent artists in 2023,” published on hypebot.com
