Music has always played a pivotal role in audiovisual projects! Whether a film, a short film, a documentary project, or even an ad, music is always present to some degree. Music in audiovisual projects is highly linked with the emotional impact the project intends to deliver.
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Thursday, June 10th
It doesn’t take much to realize that we have plenty of songs and musical pieces from movies in our minds. Most of them remind us of a specific individual, time in our lives, and even places we visited.
It’s also essential to consider what type of music is the one that better resonates and interacts with our brain for us to produce the associations mentioned above. This is because the music that naturally triggers this particular area in our brains is unique — it is not just any type of music.
One experiment in Australia presented different audio clips to establish what emotions were present in their brains while hearing them. It turned out that different types of music create different kinds of emotions.
This example only shows how important it is for filmmakers and advertisers to deeply understand the emotion they want to convey through their stories. Still, most importantly, they need to figure out what emotion they want the audience to feel in the end.
The inclusion of musical elements as a tool for conveying a story in audiovisual projects has helped the sound and audio post-production industry reach a new level of experimentation.
The visuals in an audiovisual project trigger our capability to pay attention to what’s happening. Still, when melody and melodic elements come in, they create this hypnotic effect, making the audience get involved much deeper. In a broader general sense, music and musical elements help set the tone for a business’s personality (via ads) and create bonds with the audiences in the film industry.
Both filmmakers and advertisers choose existing tracks or songs from well-renowned artists; however, and especially within the film industry, many directors rely on composers to help them convey the story with musical elements. And that works. Composers such as John Williams, Hans Zimmer, and Ennio Morricone are known for having crafted some of the most remembered musical pieces for films.
This article is a re-post, with minor modifications, of “The Emotional Impact of music in Movies,” published on enhancemedia.medium.com
